About

Mermaid Stories is a sea-fresh watch and jewelry brand for creative souls, for dreamers and doers. Here, you can find pieces that make Scandi chic and mermaid aesthetics melt together.

🧜‍♀️

OUR STORY

Mermaid Stories was founded by Victoria Weber in 2016, out of her love for Scandinavian style and modern design.

She had moved to Copenhagen, the city of the mermaid, to live the Scandinavian dream - and soon after decided to build a universe all around mermaids!

Inspired by the cool Copenhagen girls on the street, she set out to create a watch collection that combined comfort, beautiful design and poetic details.

In spring 2018, Mermaid Stories introduced its first jewelry collection, an homage to the dreamy world of mermaids and a modern take on pearls. Since then, you can regularly find new designs that merge minimalism and magic.

SHOP JEWELRY   ❦   SHOP WATCHES

CONFETTI FEELINGS, DELIVERED

 🎉

At Mermaid Stories, we aspire to create a selection of favorites in fine quality that you want to keep for a long time. 

We care about pretty packaging and are convinced that it should be a Christmas-birthday-confetti-and-cake-feeling when you unwrap your order from us. Which, by the way, will come in a pink package!