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Simplicity is what I am made of. No stitching, no decoration that would divert from my minimalistic energy. I am the Scandinavian clean cut aesthetic incorporated in a watch. I am your office mate, your decent time teller that others wish they had. You know: In my opinion, silver is golden. 

FREJA is the watch you can literally wear with any outfit. Night and day, in your bed or when being a boss. Think the favorite item you can always come back to - she'll be there for you, no matter your mood or look. With her simplistic aura, nobody will notice your bad hair day or doubt your fashion authority. Ever.

Designed in Copenhagen.



37mm diameter: The perfect size that fits every mermaid wrist.

Strap Vegetable tanned night black calf leather. Learn more about our leather, its origins and how your strap will develop its own patina.


Silver hands on white dial. High quality stainless steel case, water-resistant up to 3ATM (not shower-safe).


High quality Seiko Quartz movement.


Two years. Read about our policy in the FAQ

PS: FREJA comes with free shipping and a wrapping that will make you feel like confetti